How to use social media to boost your business in 2024: the trends you should know

To grow your business with the help of social media in 2024, I will share with you, the most relevant points from Semrush's Social Media Trends Report 2024.

1st – Publish more User-Generated Content (UGC): UGC seems to be more authentic, trustworthy, and influential to the user, than professional content. You can publish more unrefined, “behind the scenes” video content, create relatable content sourced from your customer’s real experiences, comment on relevant content made by your users, or influencers in your industry, show examples of the personalization customers can have with your products or services, etc.

2nd – Use the Winning Social Media Formula (UGC + Content Quality + AI): Leverage AI to help you create and improve your social media content and campaigns. For example, you can use AI to generate catchy headlines, summarize or rephrase the content, generate images, or personalize ads to the preferences and behaviours of different types of users.