How to perform a web migration
- Álvaro Martínez Mateu
- Oct 24, 2022
- 1 min read
In order to carry out a web migration with the minimum possible damage to the web positioning, the following indications must be fulfilled:
Study of the web architecture: A study of the current web architecture must be carried out in order to plan the architecture of the next website.
Copy of the contents and optimisation of the website: Before launching the new website, the contents of the pages of the previous website must be copied and the internal links and backlinks must be modified to redirect them to the new website. Finally, the SEO techniques that we had applied on the previous website should be applied. If you already have a good positioning, it is advisable not to make significant modifications in the web migration process.
Carry out 301 redirects from the most visited or best positioned landing pages to the new pages.
Using tools such as Google Search Console, the new pages to be indexed and de-indexed should be monitored.
In the case that, in the end, it has been possible to maintain organic traffic in a stable manner, and if the objectives continue to be met, the migration could be considered successful.
