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Image by Glenn Carstens-Peters

Álvaro Martínez Mateu

This is my professional blog, where I share my knowledge about Paid Media and Digital Marketing, along with the trends that shape this field.  I hope you find what I have written useful.


TikTok has launched a new API that makes it easier to publish content from other platforms. With Direct Post, users will be able to edit and upload videos (and soon also photos) to TikTok with a single click, without leaving applications such as Adobe, Twitch, CapCut or SocialPubli.


In addition, content creators will be able to schedule their long-form videos from within their social media management tools. This new feature expands the integration and collaboration possibilities between TikTok and other platforms, giving users more options and flexibility.

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