Introducing my GPT for Digital Marketing: A Comprehensive and Practical Tool for Professionals

I am delighted to announce the launch of a GPT specifically designed for digital marketing. I have customized it to have a meticulous focus on its utility and practicality, aimed at both digital marketing professionals and those seeking a deeper understanding of the field.

This GPT stands out from others you may have seen for its ability to provide detailed analyses and personalized recommendations, not just in theory but also in practice. It is programmed to assist in the creation of applicable marketing strategies and tangible projects, helping you move from learned knowledge to action.

The basis of its expert knowledge comes from a carefully selected collection of documents, including my own articles and guides, as well as timeless insights from digital marketing experts. Although it has access to updated information on the Internet, this expert knowledge is prioritized to ensure deeper and more relevant responses.

In addition, this GPT integrates advanced skills in graph generation, data analysis, and image creation, making it a complete and very versatile tool for any task in digital marketing.

For those of you looking for a tool that provides clear and practical solutions in digital marketing, I invite you to try this GPT and see how it can enrich your approach and strategy.

Link to the GPT:

https://chat.openai.com/g/g-w87bW6ykT-gpt-marketingpro

P.S.: I also leave you links to 2 other GPTs that I have created, not related to digital marketing, but also quite useful in their respective topics:

https://chat.openai.com/g/g-DYOg8Ruey-entreprenerd-ai

https://chat.openai.com/g/g-B8eqx5omG-investsmart-ai

The advantages and limitations of third-party SEO tools

We know that Google does not use scores from third-party SEO tools for your website ranking, only its own algorithms. However, these tools can be useful for both on-page and off-page optimization, providing transparent data on your web performance or detecting issues. It's crucial to understand the scoring system of these tools to determine their relevance.

An example is the Lighthouse extension from Google Chrome, which generates performance scores based on transparent tests. Although Google has already stated that it does not use them for website ranking, they can help identify areas for site performance improvement, which will affect the user experience and click-through rate.

Why backlinks don't always improve SEO

Backlinks are not always going to improve SEO performance. It is true that these links, due to their nature, can provide us with Link Juice from another website we are linking to, however, it is advisable to be cautious due to possible SPAM campaigns, as they can damage our SEO positioning.

The fundamentals of proper SEO planning should generally be focused on linkbaiting, especially when starting from scratch, therefore, objectives focused on the generation of backlinks or inbound links should be part of the secondary objectives of the strategy.

In case of positioning backlinks as the central objective of the SEO strategy, the evolution of this strategy may tend towards Black Hat SEO methodologies, and ultimately increase the risk of being exposed to penalties by search engines such as Google.

If we position backlink generation as a secondary objective, it can be achieved through the following methods:

• Plan a strategy focused on linkbaiting, as it increases the likelihood of generating backlinks with low risk of exposure to search engine penalties.

• Have an optimised and well-structured web architecture, as this will make it easier to determine which backlinks are more or less suitable for the specific section of the web architecture.

• Have an optimised UX design in place, which will be necessary to increase the naturalness of the linking, and reduce the risk of exposure to search engine penalties.

• Establish an evaluation criterion for backlinks, thus reducing the risk of generating low PageRank backlinks and/or backlinks on topics unrelated to those you deal with on your website. This criterion should take into account both the transfer of Link Juice, as the positioning that is granted, and the primary function of which the backlink or inbound link is characterised.

• Another important aspect of backlinks is dofollow and nofollow links. The cases in which dofollow links would benefit in terms of SEO positioning would be when Link Juice is transmitted to one's own website from a domain with a high and consistent PageRank, and whose subject of that domain is similar to one's own website. Therefore, nofollow links are useful to prevent the transfer of Link Juice, either from one's own website to an external domain, or from an external domain to one's own website.

Interesting metrics can be obtained from SEMrush, and there are also useful Chrome extensions such as "SEOquake", "LinkMiner" and "SEO Analysis & Website Review".

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