Optimize Your Google Ads Shopping Feed: Key Drivers for Success

When it comes to Google Ads Shopping, not all elements of your product feed carry the same weight. To truly drive performance, focusing on what matters most can make most of the difference. Here’s where you should direct your energy:

Price 🔥🔥🔥🔥🔥: Competitive pricing is crucial. It directly influences click-through rates and conversion

Title 🔥🔥🔥🔥🔥: The first thing a potential customer sees. Make it count by including key details and keywords.

GTIN (Global Trade Item Number) 🔥🔥🔥: This helps Google match your product with the right searches, improving visibility.

Image 🔥🔥: A high-quality, clear image can significantly increase your product's appeal.

Description 🔥: While not as impactful as the title, a good description supports SEO and provides valuable info to shoppers.

Category 🔥: Correct categorization helps Google place your product in relevant searches, but it’s less impactful than other factors.

🔍 Pro Tip: Regularly visit your Merchant Center and keep a close eye on the Diagnostics tab. Addressing feed or product issues promptly can prevent ads from being sidelined and ensure your products are always ready to captivate potential customers.

By prioritizing these elements, you can fine-tune your Google Ads Shopping strategy for better visibility, higher click-through rates, and more conversions.

Overcoming the Testimonial Gap: The Freelance UGC Creators Solution for Brands

Brands, when looking to utilize User-Generated Content (UGC) and lacking customer testimonials, may find themselves facing the dilemma of dealing with expensive influencers and spending time to find niche-specific content creators. An interesting solution to this is employing freelance UGC creators.

Freelance UGC creators offer a versatile and likely more cost-effective approach to UGC creation. If you're considering this option, aim to have a diverse range of perspectives and creativity that deeply resonates with your target audience, which can be particularly valuable when relevant influencers in your niche are scarce or beyond your budget.

By collaborating with freelance UGC creators, you can tap into a rich source of authentic content that not only enhances your brand's visibility but also fosters a genuine connection with your audience. Once you have this content, you can further monetize it by using it in your advertising campaigns.

Troubleshooting Google Ads Conversion Tracking Issues: The Conversion Linker Tag

If you have tried to create conversion actions and/or set up Google Ads Conversion Tracking with Google Tag Manager and you find that it is not working properly or not measuring performance, make sure you have the Conversion Linker tag, and that it is firing on all pages.

Here are the steps to check that you have the Conversion Linker tag:

1. Open Google Tag Manager

2. Click Tags

3. Search for the Conversion Linker tag

4. If the tag is not present, create a new Conversion Linker tag

5. If the tag is present, check that the trigger is configured to fire on all pages