Introducing my GPT for Digital Marketing: A Comprehensive and Practical Tool for Professionals

I am delighted to announce the launch of a GPT specifically designed for digital marketing. I have customized it to have a meticulous focus on its utility and practicality, aimed at both digital marketing professionals and those seeking a deeper understanding of the field.

This GPT stands out from others you may have seen for its ability to provide detailed analyses and personalized recommendations, not just in theory but also in practice. It is programmed to assist in the creation of applicable marketing strategies and tangible projects, helping you move from learned knowledge to action.

The basis of its expert knowledge comes from a carefully selected collection of documents, including my own articles and guides, as well as timeless insights from digital marketing experts. Although it has access to updated information on the Internet, this expert knowledge is prioritized to ensure deeper and more relevant responses.

In addition, this GPT integrates advanced skills in graph generation, data analysis, and image creation, making it a complete and very versatile tool for any task in digital marketing.

For those of you looking for a tool that provides clear and practical solutions in digital marketing, I invite you to try this GPT and see how it can enrich your approach and strategy.

Link to the GPT:

https://chat.openai.com/g/g-w87bW6ykT-gpt-marketingpro

P.S.: I also leave you links to 2 other GPTs that I have created, not related to digital marketing, but also quite useful in their respective topics:

https://chat.openai.com/g/g-DYOg8Ruey-entreprenerd-ai

https://chat.openai.com/g/g-B8eqx5omG-investsmart-ai

How to use social media to boost your business in 2024: the trends you should know

To grow your business with the help of social media in 2024, I will share with you, the most relevant points from Semrush's Social Media Trends Report 2024.

1st – Publish more User-Generated Content (UGC): UGC seems to be more authentic, trustworthy, and influential to the user, than professional content. You can publish more unrefined, “behind the scenes” video content, create relatable content sourced from your customer’s real experiences, comment on relevant content made by your users, or influencers in your industry, show examples of the personalization customers can have with your products or services, etc.

2nd – Use the Winning Social Media Formula (UGC + Content Quality + AI): Leverage AI to help you create and improve your social media content and campaigns. For example, you can use AI to generate catchy headlines, summarize or rephrase the content, generate images, or personalize ads to the preferences and behaviours of different types of users.

How to generate quality online content: tips and resources for digital marketing

A lot of online content may be bland and boring. It doesn't make readers care or stand out from the competition. Content quality matters, and Digital Marketers should aim for higher standards of content production. Why? High-quality content can attract, engage, and convert more customers than low-quality content.

One way to improve content quality is to address the reader's interests, needs, and questions, not just list facts and keywords. Asking yourself “So, what?” to every claim or statement is relevant to make sure it is valuable for the reader.

Another way to improve content quality is to think like a sceptical reader. A sceptical reader might doubt, lose interest, or click away from the content if it is not convincing or engaging. Look for points where the reader might be sceptical and address them in the content. Writing for the most sceptical reader can help win over everyone else.

Content quality matters more than ranking for a search query. Digital Marketers should audit their content, ask better questions, and plan and research content campaigns that are unique and compelling. This will create content that is likely to create a lasting impression on the reader.

In my LinkedIn post, you can download a content POV planning template I shared, so you can have a structure for creating better content.