TikTok for Business: Is it worth the investment?

TikTok has experienced an increase in its global user base, however, it may not be the right choice for all businesses.

Businesses should consider their target audience, industry and niche before investing time, resources and money in the platform.

Those that decide to establish a presence on Tiktok should research the type of content that brands like theirs create, be aware of current trends on the app and what has the potential to trend soon.

While TikTok can be a great opportunity for some companies, it is important to weigh the pros and cons before making the decision.

Beyond Ads: Crafting a Marketing Funnel that Converts Skeptics into Brand Advocates

Simply launching ads is not the end; it's just the beginning. Before introducing your brand into the advertising sphere, understanding the marketing funnel is essential. This funnel is a deliberate path that can transform an uninformed visitor into a dedicated brand advocate.

Imagine a stranger, completely new to your brand, becoming intrigued by an attractive blog post on the web, a relevant social media update, or an article well-positioned on Google due to well-executed SEO. This marks the attraction phase, where content does more than merely exist; it interacts, encourages, and addresses the questions that every visitor has.

As these visitors move from initial awareness to the consideration stage, we turn them into prospects by showcasing our products in a way that tells a story about their needs and the benefits we can offer.

As we progress from one stage of the funnel to another, scepticism acts as our silent challenge. A sceptical reader will evaluate every claim and statistic with a critical eye. They are not convinced by lofty adjectives, but by logical and trustworthy content that addresses their silent questions and demonstrates value beyond the superficial.

The relationship doesn’t end with a purchase; it deepens as prospects become customers and, eventually, promoters of the brand. Our goal is not merely to conclude a sale, but to foster ongoing engagement, turning customers into open advocates of the brand.

From identifying Marketing Qualified Leads (MQLs) in the Middle of the Funnel (MOFU) to securing Sales Qualified Leads (SQLs) at the Bottom of the Funnel (BOFU), each stage is a calculated effort to maintain relevance.

By incorporating CRM and automation tools, we strengthen trust and ensure that every interaction is personalized, every message is precise, and no potential brand advocate feels overlooked.

Therefore, before launching your next advertising campaign, consider whether your marketing funnel engages even the most sceptical readers.

Overcoming the Testimonial Gap: The Freelance UGC Creators Solution for Brands

Brands, when looking to utilize User-Generated Content (UGC) and lacking customer testimonials, may find themselves facing the dilemma of dealing with expensive influencers and spending time to find niche-specific content creators. An interesting solution to this is employing freelance UGC creators.

Freelance UGC creators offer a versatile and likely more cost-effective approach to UGC creation. If you're considering this option, aim to have a diverse range of perspectives and creativity that deeply resonates with your target audience, which can be particularly valuable when relevant influencers in your niche are scarce or beyond your budget.

By collaborating with freelance UGC creators, you can tap into a rich source of authentic content that not only enhances your brand's visibility but also fosters a genuine connection with your audience. Once you have this content, you can further monetize it by using it in your advertising campaigns.