Introducing my GPT for Digital Marketing: A Comprehensive and Practical Tool for Professionals

I am delighted to announce the launch of a GPT specifically designed for digital marketing. I have customized it to have a meticulous focus on its utility and practicality, aimed at both digital marketing professionals and those seeking a deeper understanding of the field.

This GPT stands out from others you may have seen for its ability to provide detailed analyses and personalized recommendations, not just in theory but also in practice. It is programmed to assist in the creation of applicable marketing strategies and tangible projects, helping you move from learned knowledge to action.

The basis of its expert knowledge comes from a carefully selected collection of documents, including my own articles and guides, as well as timeless insights from digital marketing experts. Although it has access to updated information on the Internet, this expert knowledge is prioritized to ensure deeper and more relevant responses.

In addition, this GPT integrates advanced skills in graph generation, data analysis, and image creation, making it a complete and very versatile tool for any task in digital marketing.

For those of you looking for a tool that provides clear and practical solutions in digital marketing, I invite you to try this GPT and see how it can enrich your approach and strategy.

Link to the GPT:

https://chat.openai.com/g/g-w87bW6ykT-gpt-marketingpro

P.S.: I also leave you links to 2 other GPTs that I have created, not related to digital marketing, but also quite useful in their respective topics:

https://chat.openai.com/g/g-DYOg8Ruey-entreprenerd-ai

https://chat.openai.com/g/g-B8eqx5omG-investsmart-ai

Occasions when it's better not to use Audience Network

Audience Network is a channel within the ad set section.

Our ad, if enabled, would be displayed on external websites and applications, i.e. outside of Facebook, Instagram and Messenger.

There would be several locations where our ad would be displayed on these external sites, either in banner or video format, etc.

One of the problems with Audience Network is that it tends to deliver a lot of low quality clicks and traffic, where low quality clicks and traffic are understood as clicks that have been made by bots rather than real users, or even clicks from competitors.

All this does is waste the advertiser's money inefficiently.

However, the biggest problem with the Audience Network is that many of the clicks that are generated from the Audience Network are accidental. This is because Audience Network ads are going to appear on these types of web pages where there is an excess of ads everywhere, and therefore there is a high probability that these accidental clicks will be generated, especially if we are talking about mobile devices that have small screens.

If one chooses to make the decision not to show ads through the Audience Network, I don't see how that will cause any problems.

There are occasions where using the Audience Network may be acceptable, in general it will depend on the objective of the campaign, in campaigns with traffic, reach or engagement objectives, I would exclude Audience Network. However, with conversion campaigns I would see it valid, putting it in automatic locations, because if you generate low quality clicks that do not convert, Meta will automatically not put resources there (it is quite common for this to happen).

In short, if you want users to take an action beyond the ad in your campaign, it would be best to exclude the Audience Network.

My LinkedIn Profile